Your Research Image

The threat of exploitation is a primary concern, particularly when there is a large power imbalance between an individual, independent researcher and a large, financially stable corporation.

Use caution when telling stories to demonstrate issues. Protect research subjects from exploitation, even in your own behaviour.

Before participating in public events, be sure to push for transparency from corporate partners. Know where you stand and what you are standing for.

Additionally, be transparent about funding and corporate partnerships you have engaged.

Akin to “greenwashing” in which corporations rebrand environmentally harmful products under the veneer and title of eco-friendly, ethics washing campaigns are a corporate tactic in which steps towards ethical and safe practices are taken, but only limited and partial ways.

As respected critical researchers, we need to always ensure our efforts are not helping relieve social and critical pressure on corporations when it is undue.

Ensure the corporation is not using your image to reframe your work and your profile as a confirmation or an assent to their practices.

Actual and perceived conflicts of interest may arise, particularly when corporate finances are involved.

You must safeguard your work against the creep of corporate interests and be sure to protect your image, how the corporation is publicly presenting you, your research, and the partnership.

If events are fully or partially funded with corporate funding, this needs to be declared.

An integral aspect of considering public representation of your work and your participation in public events is Diversity, Equity, and Inclusion.

Be sure to press organizing committees, participants, and corporations to prioritize DEI in all knowledge mobilization events, and push for more than simply “add diversity and stir” measures.

Be aware of the essential value of diversity, the necessary steps to take towards equity, and implement the necessary and appropriate measures for inclusivity.

Consider the extent to which corporations and other large players in the tech world will be held accountable and responsible for their products and practices.

Be wary of events or interviews that could be viewed as promotion or endorsement.